Keeping the customer on hold is not an appreciable practice. A number of surveys have shown that no caller likes to stay on hold and being on hold is embraces a negativity towards the business. But keeping the customer on hold is inevitable on many instances. Heavy call flow, processing a request, discussion with a supervisor, etc. are only a few reason for which the operator might have to put your important customer on hold.

Now, this ‘On-Hold’ period can be tough for the caller. ‘Music on Hold’ is a support for the callers who are on hold. It is to guess with its name that it plays music for the callers when they are put on hold.

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