Big data, data crunching, data analysis and data curation are growing as the latest buzz in tech space. The phenomenon of “Big Data” has led to the rise of genuine technology and personnel to support this new field exploding in the tech world. A huge pool of information comes from various sources leading to the unanticipated set of the vast number of questions and fewer answers.
Taking sense out of this big information pool is just like putting an effort to hear the conversion happening at backstage while you are attending a boomy musical concert. But, the emerging technologies such as Apache Hadoop have made it possible to synchronize and integrate big sets of data and process, regardless of its pattern.
For those belonging to the business communication industry, loads of information floating internally and via external communications with customers, suppliers and partners are quite common. Creating worries and hassles for the businesses. Right? Adding up, the emergence of latest VoIP-based communications has led to blend and synthesis of information.
Thus, in order to ensure maximum ROI out of the pool of information available, we need to follow stringent measures. Here is what you need to know about how data soaring in your business can strengthen the VoIP strategy:
1. Taking a Refined View of Customers Personas
The promising nature of big data can reform marketing analytics leading to drive better results. By integrating big data technologies with the businesses, calls made or received by your staff members over the VoIP can be a fine source of gathering customers’ purchasing behavior, demography, employment status and other factors that influence their buying opinions.
Integration with technologies such as Learning Management Systems (LMS) and Customer Relationship Management (CRM) software such as Salesforce, Marketo, and Infusionsoft can reveal a lot about your customers. Accordingly, your products and services offered can be altered to serve the customers better.
2. Enhanced Expense Tracking
Loads of expense related data and resources functioning in the big data world have started finding solutions for better data management in Telecom Expense Management (TEM) and Enterprise Finance Management software field. Bandwidth usage trends can help to analyze how savings can be made and several Big Data applications can help in getting an overall view of money flow. Analytics dashboard can reveal the consumed data over VoIP which can help in building a better VoIP strategy.
3. Improved Security and Threat Management
As the Internet is prone to several threats and malicious attacks, big data analysis can play a critical role in fighting against spam over Internet telephony (SPIT). Analysis of calls history can disclose several potential vulnerabilities associated with VoIP data. Integration of this with security solutions such as Vormetric can help to reap maximum benefits of big data generated – ensuring the security of sensitive data and addressing several security threats.
4. Shape-up Customers Shopping Experiences
Analyzing the buying patterns of the customers can help to target products and services through opt-in mobile marketing communications offered at a specific stage of consumer cycle such as awareness, engagement and loyalty. Integrating GPS-integrated tracking system can prove to be the game-changer of your customers shopping experience.
It will help detect the customers who fall in close vicinity to the store and accordingly, special one-day offers can be sent to the customers. Next, what will happen is that customers will reach directly into your store with the coupon code they have received in their phones.
Calling up the big data can bring about a significant development in the way the VoIP market operates. Harnessing big data potential can aid in bringing continuous improvements in security, customer, and collaboration management.