Exceptional customer service is a must for a business to succeed and build a brand image. Customers expect organizations to resolve their queries as soon as possible. If you fail to provide delightful customer experience it can affect the credibility and reputation of your business. Moreover, in this era of social media, any bad word of mouth spreads like a fire in a forest. Hence, you should seriously work to ensure the quality assurance or quality management of your contact center operations.
It is the sole responsibility of business owners and managers to ensure a quality assurance process to monitor their customer support operations constantly. A smooth workflow ensures that your agents can deliver positive customer experience service.
As we live in a world of technology, businesses can incorporate cloud-based contact center solutions to streamline communication processes and ensure quality management via various tools such as live call monitoring, call barging, IVR, etc. It also gives you the tools to effectively measure and monitor key contact center metrics to determine the agents’ productivity.
According to a study, the global cloud-based contact center will rise/increase from USD 6.8 Million in 2017 to USD 93 Billion by 2022.
Agents are not identical, and the same agent can perform at various levels on different days. With an effective quality management program or solution, you can ensure that agents are answering most customer calls within service levels.
Why Is Contact Center Quality Management Important?
1. Improved customer experience
As mentioned earlier, with a quality management program, you can take your customer service game to the next level. The next question is in what ways a contact center quality management can improve customer service experience?
Here are some of the solutions that you can put in place:
Imagine the queries of your customers are resolved on their first call itself.
With an efficient contact center management solution, you can train your agents and help them to resolve customer queries on their first call. Thus, saving your customers to call your business repeatedly and not making the customer support a negative experience for them.
What if you could reduce their hold time?
It is a universal truth that no customer will like listening to the dull old ringing sound when they want something to get it done as soon as possible. If your contact center receives many inbound calls, then it is likely that some of your customers will have to stay on the hold line to wait for their turn.
Formulate strategies to reduce the average hold time per customer. There are various methods by which contact center managers or quality assurance team can keep the hold time as minimum as possible by:
- Using custom music on hold.
- Notifying agents about the active calls in the queue so that they can quickly wrap up their current calls to pick the calls of customers in line.
Connecting customers with the right people at the right time.
Allowing customers to interact with the right team members is critical in fast query resolution. For this, you can use IVR for your contact center. With IVR, you can set up intelligent call routing and easily connect customers to various departments in your organization based on their needs.
Another tool for this purpose is Call Transfer. Agents should be able to transfer the customer’s call quickly to the right person.
2. Longer customer retention periods
As a contact center manager, you should strive to improve customer retention. From the tool explained above, custom music on hold is one of the best ways to engage your customers. You can choose to play a promotional offer or informational message related to your products and services.
When customers hear the custom hold music, they get the perception that your business is not wasting their time, and one of the agents will soon pick up their call to resolve their query.
3. Positive work environment for your employees
Along with customer experience, how your employees or agents feel about the work environment also matters. Agents will thrive in a positive working environment, and when you implement the right type of solutions to streamline their work process, their productivity increases.
Cloud-based contact center solutions support integration with various business apps such as CRM, sales enablement tools, etc., which allows them to be on the same page while offering customer support services.
4. Better agent training program
A better contact center quality management program ensures better training programs for your agents. Most cloud-based contact center software gives you the option to save call recordings, which you can listen from anywhere.
As a contact center manager, you can analyze these call recordings and find the potential loopholes that are leaving your customers dissatisfied. Make notes of the most common problems and train your agents to solve those queries in a short period.
In addition to that, as a contact center quality assurance head, you can train agents on how to handle customers with little patience and what not to speak while dealing with them.
5. Measure agents’ performance
Measuring the performance of your agents is a crucial aspect of ensuring that your contact center operations are running smoothly and efficiently. A quality contact center management program helps you in identifying your most productive and least productive agents so that you can first train the agents who are finding it difficult to handle or resolve customer queries.
Another essential feature of hosted contact center solutions is that most providers offer to report software to measure critical metrics such as average handling time, transfer rate, calls answered within service levels, etc.
In this article, you read about 5 points which emphasize on the fact why contact center quality management is essential for your business. From improving customer satisfaction to designing a better agent training program, you should keep a quality assurance check in your contact center to keep the business running smoothly and avoid loss in revenue due to customer dissatisfaction.
Connect with our contact center solutions expert team to get answers to your queries and understand how cloud-based contact center solutions can help your business to scale.