The real estate industry has been going strong simply because of the huge demand for accommodation and shelter. But competition within the industry has become very tight as well. Usually, the companies which implement modern strategies and technologies to enhance their business operations, are the ones with the competitive edge. This is where toll-free numbers demonstrate their value in terms of real estate.
In this article, we shall briefly discuss a few pointers which showcase how cloud hosted toll free number services can help real estate businesses solve some of the most common issues in the real estate industry vertical.
Promote Company Image
One of the greatest benefits of having a business toll free number is that it implies a bigger and more professional image to the customers. For the customer’s perspective, any business which operates a toll-free number to help their customers reach them easily and free of charge, are considered to be more credible compared to those without a toll-free number.
Substantial Market Reach
Having a business-toll free number also allows real estate businesses to grow and expand their market reach by a significant margin. Plus, allowing customers or prospective customers, from outside the local market, to contact the business more conveniently, is a great way to increase both market awareness and market reach. Furthermore, having a toll-free number also encourages customers and potential customers, at their end, to make the call and get in touch with the business.
Vanity phone numbers are toll-free numbers, where the numeric digits are associated with the alphabets corresponding to the alpha-numeric keypad. This allows vanity numbers to describe specific numbers as phone words, for instance, 1-800-EDUCATE, which when actually dialed is 1-800-3382283. It’s easy to see the branding advantages of vanity numbers as many real estate businesses have seen double-digit increases in direct marketing response rates and even higher lead conversions while using a business representing vanity number.
Better Call Management
Most real estate business operate with a small crew and the lack of manpower can seriously hamper the business’s ability to handle larger call volumes. Such real estate businesses can use toll-free numbers to intelligently manage calls, so that no customer has to encounter busy tones. With toll-free numbers, real estate businesses can create multiple channels of contact so that no incoming customer call goes unanswered.
In the case of real estate companies, most of the staff work on field and might miss leads calling the office. With the help of VoIP solutions like call forwarding and IVRs, incoming calls can be either answered with pre-recorded messages or forwarded to the respective agent out in the field.
CRM Integration & Call Recordings
Real estate businesses usually have a huge customer database. Hosted Toll-free numbers can be easily integrated with existing CRM systems to monitor all incoming and outgoing calls. It can also be used to create a more detailed and robust customer database, which can be later used for re-marketing purposes.
Call recordings can also be used by real estate companies to optimize their customer engagement protocols. It also helps collect crucial data for future references. This helps eliminate misunderstandings between different agents/brokers and the customers.
Proper and fruitful communication with existing and prospective customers is a cardinal necessity for any business. Toll-free numbers, in a general sense, makes it easier for the customers to get in touch with businesses, and that too free of charge. For the real estate industry, toll-free numbers are an essential marketing tool which not only allows them to optimize their operations but also enables them to expand their market reach along with projecting a more credible image to the customers.