It is never surprising to see how hard people tussle to establish their startups. As the markets have grown more competitive, the chances of a successful business establishment have dropped drastically. One needs to remain on top of the customer’s need to stay in business. Lacking which many of the established businesses have been facing a drop in existing customer base.
With technological developments, businesses are offering services anytime, anywhere. Unavailability of your business for a second can mean losing out customers. With more options available in the market, the chances of switching to another business have grown.
Well, the catch here is you need to implement technologies such as unified communication that synchronizes with needs of business clients, partners and customers simultaneously and at the same platform. All struggles associated with providing the customers, business clients easy accessibility to business can be resolved in one shot with the adoption of Mobility strategy.
Mobile Meets Unique Needs
Browsing website on a computer is altogether a different experience on mobile devices. A website that takes into account mobile users has better chances for ranking high. As, created by Google that developers often call it as “Mobilegeddon” helps to drive more mobile-friendly traffic thus, increasing the number of customers reaching your website.
Mobile-friendly sites have brighter chances for taking the prospects to buying page as greater emphasis is laid on visuals. Sites crafted for mobile platform generally supports responsive web design that adapts layout as per the screen size accessing the site.
Why not Try a Mobile App
The mobile app is an amazing way to enhance the customer engagement rate. Customers can be sent discounts, promotional offers in real-time. Apps are an attractive option over websites, enabling businesses to build a continuous relationship with the customers.
Apps allow businesses to deliver better capabilities to users. For instance, Agora.io allow administering click-to-call functionality into the app for a seamless customer experience. Users merely at a click of a button can connect to the required customer representative and ask pre-sale queries on video or chat while checking out the store and considering an online purchase.
Easy Accessibility of Mobile Devices
Mobile shopping is the growing trend. The ever-growing momentum for Mobile device usage has simplified the buying patterns and store visits. 8 out of 10 web searches are performed via a mobile device. While looking for products and services online, customers most preferred, easily accessible option is a mobile device.
Taking into account that most of the restaurant and travel search turning into a purchase, it is critical for the businesses to understand that outside of an in-house shopping store most of the visits are from mobile devices.
Feeding the needs of Growing Millennial
In today’s consumer space, the millennial generation has overtaken the baby boomers. As revealed by the U.S. Census bureau estimates states that there are 75.3 million millennial consumers in comparison to 74.9 million baby boomers.
Driving the focus towards millennial isn’t merely about catering the young consumers with spending more than other age groups, it is all about concentrating towards largest living generation in U.S. Now, this comes as a no surprise that millennial are increasingly focusing towards mobile devices as an outcome of being the first generation to fully emerge with technology.
An important stats revealed by Smart Insights, states that only 42 percent of the audience uses laptops and desktops as compared to approximately 51 percent of the entire digital media being viewed on mobile device. Considering, such rapid pace of growing consumption of mobile devices, building a mobile strategy is not a forward-thinking business activity anymore. It is actually right there with having a sales plan and website.